Innovation Lessons From Flying Machines That ALMOST Worked and The People Who NEARLY Flew Them
By Dan Ward
.LIFT is a playful introduction to flying machines from the late 1800’s and the inspiring people who designed, built, launched, and crashed them. It is also a serious guide to innovation for 21st century problem solvers.
Blending light-hearted pop culture whimsy with well-grounded engineering pragmatism, LIFT is centered on five important experimenters who tackled the seemingly impossible challenge of human flight decades before Orville and Wilbur. Each of these five not only performed experiments with hardware of their own invention, they also wrote and published accounts of their work. Their stories are accompanied by related stories of their contemporaries as well as more modern examples ranging from software development to ice cream to superheroes.
These stories are sometimes funny, occasionally heartbreaking, and always instructive. Most importantly, they provide readers with practical insights on experimentation, creativity, persistence, and innovation. The book includes two dozen gorgeous line drawings of these amazing flying machines and a handful of historical photos.
NOTE: The book is all about experimentation and trying new things, so I decided to do a little experiment of my own. My first two books were published by Harper Business, which was an amazing experience. But I decided to self-publish this one and just go direct to my readers, without the usual gatekeepers and intermediaries. It feels a little bit like strapping wings to my back and jumping off a cliff, so I’m a little nervous and really interested to see if we can catch an updraft.
I’ve also decided to not make LIFT available on Amazon at this time. That’s largely because I don’t love Amazon’s business practices, so I’m testing out a more direct alternative. I think this will also make it easier to connect directly with readers, which I love.
Audiobook and eBook versions of LIFT are planned for early 2020!
ADVANCE PRAISE FOR LIFT
“A soaring history of the unsung pioneers of flight, offering real-world lessons for 21st century innovators.” -August Cole, co-author of Ghost Fleet
“If you hope to succeed at innovation, read this book!” Peter Morville Author of Information Architecture and Planning for Everything
“Amazingly thorough and ebulliently written!” Andy Nulman, co-founder of Just For Laughs comedy festival