I'm the author of LIFT (2019), The Simplicity Cycle (2015/2022), and F.I.R.E. (2014).
Prior to my current gig as an author and innovation catalyst at the MITRE corporation, I served for more than 20 years as an acquisition officer in the US Air Force, where I specialized in leading high-speed, low-cost technology development programs and retired at the rank of Lieutenant Colonel.
The Simplicity Cycle is an accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design—whether you're creating new products, services, or consumer experiences.