Dan Ward
Consultant and Author
Hi, I'm Dan
I'm the author of LIFT (2019), The Simplicity Cycle (2015/2022), and F.I.R.E. (2014). Prior to my current gig as an author and innovation catalyst at the MITRE corporation, I served for more than 20 years as an acquisition officer in the US Air Force, where I specialized in leading high-speed, low-cost technology development programs and retired at the rank of Lieutenant Colonel..
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The Simplicity Cycle
A Field Guide to Making Things Better Without Making Them WorseNew edition now available!
The Simplicity Cycle is an accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design—whether you're creating new products, services, or consumer experiences. .The Simplicity Cycle has been named one of Entrepreneur's "The 25 Essential Books for Every Entrepreneur's Library."
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Keynote Presentations
I am available for a limited number of speaking engagements and conference events, to talk about innovation, creativity, and leadership. Check out the Speaking page for more details.