F.I.R.E. - How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation


"... a compelling case..."
- Dan Pink

"....intensely practical guidance."
- Scott Anthony

"Required Reading"
- Don Norman

"A fast, fun, funny read!"
- Dr. Rachel Kleinfeld 

"Helps to liberate good judgment."
- Bernard Jenkin, MP

"A pleasure to read..."
- Ben FitzGerald, CNAS

"Essential reading..."
- Dr. Howard McCurdy, American Univ

 A lively blend of pop-culture, history, and
engineering insight, F.I.R.E. shows and tells
the secret behind rapid, thrifty innovation
in the US military, NASA, and more!

Based on more than a decade of research,
this book provides memorable stories and
practical techniques to help you develop
innovative, first-in-class and best-in-class
new products. 
You'll also learn:

Why Superman beats the Death Star in a fight 
(and Aquaman doesn't).

Why you almost always have a wheelbarrow 
(whether you know it or not).

A brainhack called Stormdraining 
(to clean up after your next brainstorming session).

Get your copy at Amazon, Barnes & Noble, Books A Million, IndieBound, Bookish, or wherever fine books are sold.